Thursday 7 September 2017

PLANNING My thoughts on previous AS film openings

I have looked at a few AS videos and thought the following:

  • They all have creative and subtle ways of introducing the different production companies, actors/actresses. Example:
    • in #TBH (0:54) they showed a scene where the presumed main character is brushing her teeth and when she puts down the toothpaste it says "produced by..." 
    • in School's Out (0:39) the again presumed, main female character is picking out her clothes and she tries other things on. We see her put back the clothing she chose and on it is written "An ... studios film"
  • We are already introduced to the protagonist/ antagonist and all the other important characters. Example:
    • in Surviving (0:12) we instantly see a medium shot of the main character but we can't see his face as it is covered. This creates narrative enigma around the character. 
    • in #TBH (1:14 - 1:42) there are small boxes in the corner which show a brief description of the main characters and already by the way they act and the way they are described we can predict what will happen. These boxes along with the school setting and costumes used help anchor that this is a teen movie, which brings me to my next point.
  • In a lot of these AS videos there will be multiple signifiers helping to anchor the the genre/ type of movie this is going to be. This is also seen in the title sequences. A  lot of questions are answered like "Is it a dark or happy film? Where is it set? What is the genre? etc." here are a few examples:
    • Handyman  and Liar both execute the horror genre really well in their opening. With the use of shaky cam, victims tied up and a villain already showing, it doesn't become more anchored than that. They also have a red serif font which helps anchor this theme even further. 
    • Surviving uses a very clever way to show that it is set during the apocalypse with sound and voice overs. It does a very good job of this by the framing getting more and more colourful. This is a very subtle way of showing that time has passed as black/white usually connotes something in the past.The voiceover litterally says "It's been two-years since the apocalypse," so even though we don't get many cluse to begin with, this sentence anchors it all.
Overall I think all of these did a good job in establishing the genre, introducing characters, showing the target audience and used creative techniques to turn the beginning of a movie into something that seems like has been going on for a long time. 

1 comment:

  1. Good to see terms being used AND highlighted, and neat hyperlinking - but try to avoid having ANY text only posts; include SOME relevant illustration.

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